Field notes from running customer support AI in production
Eight things that broke in front of real customers, and what each one taught us about building support AI that actually ships.
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Eight things that broke in front of real customers, and what each one taught us about building support AI that actually ships.
For the last two years, the public conversation about AI in customer support has been about vendor capability. Could the model actually do the work? Could it issue the refund, not just draft the reply
The Uncomfortable Secret of Every BPO in the World Every Business Process Outsourcer (BPO) has a dirty secret, and it is one that nobody wants to voice out loud during a Quarterly Business Review: the
Last week, I was honoured to be included in the Forbes 30 Under 30 Europe 2026 list for Retail & E-commerce. While accolades are a rewarding moment of reflection, for me, this recognition is primarily

Entrepreneurship on My Own Terms: One Year Later

💖 I wrote this piece for World Autism Acceptance Day, which takes place on 2nd April. Sharing stories like mine is one way to increase visibility for those of us who move through the world differently. If you’d like to learn more or support a cause ...
